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A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

It should be noted that there are no restrictions on using a vanity or cherished registration on a car that is newer than the original date of the registration plate, but it is prohibited to transfer a registration that is newer than the vehicle it is used on. This is to prevent the transfer of newer registrations to older vehicles as a measure to protect consumers.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Eric Morecambes Cherished Number Rescued!

Eric Morecambe’s 1971 Rolls-Royce Silver Shadow has been spared from the scrapheap at the last minute.

Peter Yates, who runs a wedding car firm in Morecambe, spotted the car in a Shrewsbury junkyard just 24 hours before it was due to be dismantled.

He said finding the car – which had the number plate EM100 when Morecambe owned it – was a ‘miracle’.

The car was owned by the comic from 1971 and 1974 – as shown by the original order note – and Yates says it still smells of cigar smoke.

How the car came to be in a scrapheap is unknown. Seven years ago the car, including the personalised number plate, sold for £36,000 at auction.