A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

2010 Car Number Plates

We’re now just over a month away from the introduction of the 2010 number plate on all new cars hitting the road after the beginning of March.

While the excitement surrounding the introduction of new number plates may go over some people’s heads, during the past few years a real demand has grown for personalised plates, with some selling for an absolute fortune at auction.

Music legend Elton John’s former number plate ELT 70N recently went up for auction for just under £1,000, but that’s nothing compared to the £113,815 one crazy person (in the nicest sense) shelled out on a 1 HRH number plate auctioned by the DVLA at the beginning of 2009. And even that has some way to go to surpass £254,000 paid to take ownership of the 51 NGH plate.

You can advertise your registration number on our site for a one off payment of only £99 inc VAT. This means that we will promote your registration and professionally handle the transfer process once a buyer is located. You do not pay us any commission, we simply charge an administration fee to list your number at the start and the registration is then advertised at the figure you require until sold. If you are unsure about the market value of your number, please leave the 'Price Required' box blank and we will advise you by email of the ideal selling price.

The Motor Car Act 1903, which came into force on 1 January 1904, required all motor vehicles to be entered on an official vehicle register, and to carry number plates. The Act was passed in order that vehicles could be easily traced in the event of an accident or contravention of the law. Vehicle registration number plates in the UK are rectangular or square in shape, with the exact permitted dimensions of the plate and its lettering set down in law.

Even in the early days, people recognised the significance and enjoyment brought by owning a prestigious or personalised number plate and often kept them within the family for many years. Their significance is often highly personalised to their owners. Some like to have a registration that originated in their local area, some are attracted to owning their own initials and others enjoy the fun of a word based registration mark.

When replacing your number plate you should make sure that the correct material has been used to manufacture the plate. It should be made from a reflective material. Front number plates must display black characters on a white background and rear number plate must display black characters on a yellow background.

Eric Morecambes Cherished Number Rescued!

Eric Morecambe’s 1971 Rolls-Royce Silver Shadow has been spared from the scrapheap at the last minute.

Peter Yates, who runs a wedding car firm in Morecambe, spotted the car in a Shrewsbury junkyard just 24 hours before it was due to be dismantled.

He said finding the car – which had the number plate EM100 when Morecambe owned it – was a ‘miracle’.

The car was owned by the comic from 1971 and 1974 – as shown by the original order note – and Yates says it still smells of cigar smoke.

How the car came to be in a scrapheap is unknown. Seven years ago the car, including the personalised number plate, sold for £36,000 at auction.

The UK’s most expensive number plate to date is the F1 registration number purchased by a British businessman for £440,625 in 2008, though that’s just small change compared to the £7m spent by Abu Dhabi-based Saeed Khouri on the 1 number plate – officially the largest sum of money ever spent on a registration number.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Cherished Number Auction Listing Now Online

The cherished registration auction listing is now available online at the Image Reg website.

Prices are still subdued so its a perfect time to invest in cherished plates.

We also offer a bidding service so why not let us take the strain for you and have over 13 years of experience at hand.

Contact us now to find our more, 01482 627 628.

As a company we sponsor sporting events such as the 'White Gold Cup', and many local events for clubs, charities and schools.

We also sponsor the Generation FMX freestlye motocross team.

So let the experts take the stress out of buying or selling your registration mark. Why not browse this site, and if you need any further assistance, we are on hand from 9am until 7pm Monday - Saturday, 10am - 4pm Sunday.

If you are buying the plates separately then you’ll need to go to a registered number plate supplier to get new number plates for your vehicle. The registered supplier will need proof of your identity, as well as proof that the registration number belongs to you. The number plate supplier will need to see at least one document from each of the lists below. This will allow the number plate supplier to confirm your name, address and entitlement to the registration number. All documents must be original, not copies.