Even in the early days, people recognised the significance and enjoyment brought by owning a prestigious or personalised number plate and often kept them within the family for many years. Their significance is often highly personalised to their owners. Some like to have a registration that originated in their local area, some are attracted to owning their own initials and others enjoy the fun of a word based registration mark.

Since their humble begining in 1903, cherished numbers have continued to increase in popularity often adding the finishing touch to our prized posessions and very often prove to be a valuable investment.

A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

For the motorist who has everything, including a sense of humour! – Reg Plate Special Cherished number plate dealer Image Registrations are offering a unique opportunity for the savvy motorist to show they have the vehicle, the reg plate and a sense of humour! The East Yorkshire based company are marketing the ultimate reg plate to make a tongue in cheek statement.

car registration VUL 64R is offered for sale at £3395, a snip compared to the ‘phantom’ or ‘hummer’ it may well end up displayed on.

“We think this registration plate will appeal to clients who have all the toys and appreciate the fun aspect of this unique reg number plate” said Bruno Morris at Image Registrations. He went on to say “the plate reads so well as it is almost a prefect spelling of vulgar!”.

VUL 64R can be purchased now through Image Registrations, online at www.Image-Reg.com or by telephone on 01482 627 628.