Since their humble begining in 1903, cherished numbers have continued to increase in popularity often adding the finishing touch to our prized posessions and very often prove to be a valuable investment.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

The number plate 1D was bought for a record £352,000 at auction yesterday.

Tycoon Nabil Bishara won it in fierce bidding and plans to put it on his wife’s Bentley.

His £352,411 offer beats the previous £254,000 best for a DVLA sale, set by 51NGH in 2006. The DVLA’s Damian Lawson said after the auction in Claverdon, Warks: “We’re absolutely over the moon.”

Britain’s priciest car reg is F1, bought privately for £440,625 in 2008 by Afzal Kahn of Bradford, West Yorks.

As a company we sponsor sporting events such as the 'White Gold Cup', and many local events for clubs, charities and schools.

We also sponsor the Generation FMX freestlye motocross team.

So let the experts take the stress out of buying or selling your registration mark. Why not browse this site, and if you need any further assistance, we are on hand from 9am until 7pm Monday - Saturday, 10am - 4pm Sunday.

Eric Morecambes Cherished Number Rescued!

Eric Morecambe’s 1971 Rolls-Royce Silver Shadow has been spared from the scrapheap at the last minute.

Peter Yates, who runs a wedding car firm in Morecambe, spotted the car in a Shrewsbury junkyard just 24 hours before it was due to be dismantled.

He said finding the car – which had the number plate EM100 when Morecambe owned it – was a ‘miracle’.

The car was owned by the comic from 1971 and 1974 – as shown by the original order note – and Yates says it still smells of cigar smoke.

How the car came to be in a scrapheap is unknown. Seven years ago the car, including the personalised number plate, sold for £36,000 at auction.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

For the motorist who has everything, including a sense of humour! – Reg Plate Special Cherished number plate dealer Image Registrations are offering a unique opportunity for the savvy motorist to show they have the vehicle, the reg plate and a sense of humour! The East Yorkshire based company are marketing the ultimate reg plate to make a tongue in cheek statement.

car registration VUL 64R is offered for sale at £3395, a snip compared to the ‘phantom’ or ‘hummer’ it may well end up displayed on.

“We think this registration plate will appeal to clients who have all the toys and appreciate the fun aspect of this unique reg number plate” said Bruno Morris at Image Registrations. He went on to say “the plate reads so well as it is almost a prefect spelling of vulgar!”.

VUL 64R can be purchased now through Image Registrations, online at www.Image-Reg.com or by telephone on 01482 627 628.