Since their humble begining in 1903, cherished numbers have continued to increase in popularity often adding the finishing touch to our prized posessions and very often prove to be a valuable investment.

As popularity grows, the prices reached for the most expensive plates are always increasing. As of 2008, the record price for a number plate is £397,500 paid at auction in September by an anonymous buyer for the plate S 1. This was originally owned by Sir John H A MacDonald, the Lord Kingsburgh and was Edinburgh's first ever number plate. Car design entrepreneur Afzal Kahn paid £375,000 on 25 January 2008 for F 1 previously owned and sold by Essex County Council and affixed originally in 1904 to the Panhard et Levassor of the then County Surveyor. £330,000 was spent on M 1, sold at auction in Goodwood on 7 June 2006.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.