A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

2010 Car Number Plates

We’re now just over a month away from the introduction of the 2010 number plate on all new cars hitting the road after the beginning of March.

While the excitement surrounding the introduction of new number plates may go over some people’s heads, during the past few years a real demand has grown for personalised plates, with some selling for an absolute fortune at auction.

Music legend Elton John’s former number plate ELT 70N recently went up for auction for just under £1,000, but that’s nothing compared to the £113,815 one crazy person (in the nicest sense) shelled out on a 1 HRH number plate auctioned by the DVLA at the beginning of 2009. And even that has some way to go to surpass £254,000 paid to take ownership of the 51 NGH plate.

For your protection and to ensure a fair and professional service, we are members of The Institute of Registration Agents and Dealers (MIRAD).

Our office can be contacted by email or by telephone on 01482 628 628 or by pOst to Image Registration Marks, PO Box 123, Hessle, HU13 0YJ.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Since their humble begining in 1903, cherished numbers have continued to increase in popularity often adding the finishing touch to our prized posessions and very often prove to be a valuable investment.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

Number Plate Suppliers, do they have to be registered?

The short answer to the question is YES.

If you are buying a cherished plate through a registered (MIRAD) dealer who is also a registered number plate supplier (RNPS) with the DVLA then they can supply the plates for you.

Sales manager at Image Registrations Bruno Morris said “if we are supplying the cherished number to the client and transferring it onto the vehicle for them then we already have established proof of ownership and identity during the transfer procedure. It saves the customer a lot of hassle by enabling us to supply the registration plates with the completed paperwork”.