A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

The UK’s most expensive number plate to date is the F1 registration number purchased by a British businessman for £440,625 in 2008, though that’s just small change compared to the £7m spent by Abu Dhabi-based Saeed Khouri on the 1 number plate – officially the largest sum of money ever spent on a registration number.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

It should be noted that there are no restrictions on using a vanity or cherished registration on a car that is newer than the original date of the registration plate, but it is prohibited to transfer a registration that is newer than the vehicle it is used on. This is to prevent the transfer of newer registrations to older vehicles as a measure to protect consumers.