A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

The UK’s most expensive number plate to date is the F1 registration number purchased by a British businessman for £440,625 in 2008, though that’s just small change compared to the £7m spent by Abu Dhabi-based Saeed Khouri on the 1 number plate – officially the largest sum of money ever spent on a registration number.

Cherished Number Auction Listing Now Online

The cherished registration auction listing is now available online at the Image Reg website.

Prices are still subdued so its a perfect time to invest in cherished plates.

We also offer a bidding service so why not let us take the strain for you and have over 13 years of experience at hand.

Contact us now to find our more, 01482 627 628.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Even in the early days, people recognised the significance and enjoyment brought by owning a prestigious or personalised number plate and often kept them within the family for many years. Their significance is often highly personalised to their owners. Some like to have a registration that originated in their local area, some are attracted to owning their own initials and others enjoy the fun of a word based registration mark.

It should be noted that there are no restrictions on using a vanity or cherished registration on a car that is newer than the original date of the registration plate, but it is prohibited to transfer a registration that is newer than the vehicle it is used on. This is to prevent the transfer of newer registrations to older vehicles as a measure to protect consumers.

As popularity grows, the prices reached for the most expensive plates are always increasing. As of 2008, the record price for a number plate is £397,500 paid at auction in September by an anonymous buyer for the plate S 1. This was originally owned by Sir John H A MacDonald, the Lord Kingsburgh and was Edinburgh's first ever number plate. Car design entrepreneur Afzal Kahn paid £375,000 on 25 January 2008 for F 1 previously owned and sold by Essex County Council and affixed originally in 1904 to the Panhard et Levassor of the then County Surveyor. £330,000 was spent on M 1, sold at auction in Goodwood on 7 June 2006.