A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

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The cherished registration auction listing is now available online at the Image Reg website.

Prices are still subdued so its a perfect time to invest in cherished plates.

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'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Even in the early days, people recognised the significance and enjoyment brought by owning a prestigious or personalised number plate and often kept them within the family for many years. Their significance is often highly personalised to their owners. Some like to have a registration that originated in their local area, some are attracted to owning their own initials and others enjoy the fun of a word based registration mark.

Since their humble begining in 1903, cherished numbers have continued to increase in popularity often adding the finishing touch to our prized posessions and very often prove to be a valuable investment.

It had been expected to sell for between £15,000 and £25,000 but the first Manx vehicle registration plate ever to be issued was eventually sold last week for £100,000. It is, says auctioneer Murray Keefe, a valuable piece of Manx history.

“It was the first Isle of Man number plate and people do like to have number 1. At the auction we had 4 telephone lines wanting to bid on the number plate and quite a few bidding in the room so I was not surprised it made so much money knowing that some of the plates in the United Kingdom make substantially more than that.