A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

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As well as having an internet presence, we also regularly advertise in many of the 'National' publications where we offer a selection of registrations owned by us for sale.

Eric Morecambes Cherished Number Rescued!

Eric Morecambe’s 1971 Rolls-Royce Silver Shadow has been spared from the scrapheap at the last minute.

Peter Yates, who runs a wedding car firm in Morecambe, spotted the car in a Shrewsbury junkyard just 24 hours before it was due to be dismantled.

He said finding the car – which had the number plate EM100 when Morecambe owned it – was a ‘miracle’.

The car was owned by the comic from 1971 and 1974 – as shown by the original order note – and Yates says it still smells of cigar smoke.

How the car came to be in a scrapheap is unknown. Seven years ago the car, including the personalised number plate, sold for £36,000 at auction.

Even in the early days, people recognised the significance and enjoyment brought by owning a prestigious or personalised number plate and often kept them within the family for many years. Their significance is often highly personalised to their owners. Some like to have a registration that originated in their local area, some are attracted to owning their own initials and others enjoy the fun of a word based registration mark.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

The number plate 1D was bought for a record £352,000 at auction yesterday.

Tycoon Nabil Bishara won it in fierce bidding and plans to put it on his wife’s Bentley.

His £352,411 offer beats the previous £254,000 best for a DVLA sale, set by 51NGH in 2006. The DVLA’s Damian Lawson said after the auction in Claverdon, Warks: “We’re absolutely over the moon.”

Britain’s priciest car reg is F1, bought privately for £440,625 in 2008 by Afzal Kahn of Bradford, West Yorks.