A NUMBER plate sold to raise money for Tatton Park has fetched a world record price of £331,500 at auction.

The M1 registration mark was bought by an anonymous north west-based bidder – for his six-year-old son’s birthday.

Officials at auctioneers Bonhams and Tatton Park were stunned by the final selling price for the unique plate, which quickly reached and overtook the previous world record.

And they were even more amazed to learn that the owner is a boy who cannot legally drive for another 11 years.

The youngster is the son of a wealthy Cheshire businessman who refused to reveal himself and made his bids by phone.

As a company we sponsor sporting events such as the 'White Gold Cup', and many local events for clubs, charities and schools.

We also sponsor the Generation FMX freestlye motocross team.

So let the experts take the stress out of buying or selling your registration mark. Why not browse this site, and if you need any further assistance, we are on hand from 9am until 7pm Monday - Saturday, 10am - 4pm Sunday.

For your protection and to ensure a fair and professional service, we are members of The Institute of Registration Agents and Dealers (MIRAD).

Our office can be contacted by email or by telephone on 01482 628 628 or by pOst to Image Registration Marks, PO Box 123, Hessle, HU13 0YJ.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

It should be noted that there are no restrictions on using a vanity or cherished registration on a car that is newer than the original date of the registration plate, but it is prohibited to transfer a registration that is newer than the vehicle it is used on. This is to prevent the transfer of newer registrations to older vehicles as a measure to protect consumers.

The Motor Car Act 1903, which came into force on 1 January 1904, required all motor vehicles to be entered on an official vehicle register, and to carry number plates. The Act was passed in order that vehicles could be easily traced in the event of an accident or contravention of the law. Vehicle registration number plates in the UK are rectangular or square in shape, with the exact permitted dimensions of the plate and its lettering set down in law.