The number plate 1D was bought for a record £352,000 at auction yesterday.

Tycoon Nabil Bishara won it in fierce bidding and plans to put it on his wife’s Bentley.

His £352,411 offer beats the previous £254,000 best for a DVLA sale, set by 51NGH in 2006. The DVLA’s Damian Lawson said after the auction in Claverdon, Warks: “We’re absolutely over the moon.”

Britain’s priciest car reg is F1, bought privately for £440,625 in 2008 by Afzal Kahn of Bradford, West Yorks.

Cherished Number Auction Listing Now Online

The cherished registration auction listing is now available online at the Image Reg website.

Prices are still subdued so its a perfect time to invest in cherished plates.

We also offer a bidding service so why not let us take the strain for you and have over 13 years of experience at hand.

Contact us now to find our more, 01482 627 628.

For your protection and to ensure a fair and professional service, we are members of The Institute of Registration Agents and Dealers (MIRAD).

Our office can be contacted by email or by telephone on 01482 628 628 or by pOst to Image Registration Marks, PO Box 123, Hessle, HU13 0YJ.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

Even in the early days, people recognised the significance and enjoyment brought by owning a prestigious or personalised number plate and often kept them within the family for many years. Their significance is often highly personalised to their owners. Some like to have a registration that originated in their local area, some are attracted to owning their own initials and others enjoy the fun of a word based registration mark.