The number plate 1D was bought for a record £352,000 at auction yesterday.

Tycoon Nabil Bishara won it in fierce bidding and plans to put it on his wife’s Bentley.

His £352,411 offer beats the previous £254,000 best for a DVLA sale, set by 51NGH in 2006. The DVLA’s Damian Lawson said after the auction in Claverdon, Warks: “We’re absolutely over the moon.”

Britain’s priciest car reg is F1, bought privately for £440,625 in 2008 by Afzal Kahn of Bradford, West Yorks.

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We also sponsor the Generation FMX freestlye motocross team.

So let the experts take the stress out of buying or selling your registration mark. Why not browse this site, and if you need any further assistance, we are on hand from 9am until 7pm Monday - Saturday, 10am - 4pm Sunday.

Eric Morecambes Cherished Number Rescued!

Eric Morecambe’s 1971 Rolls-Royce Silver Shadow has been spared from the scrapheap at the last minute.

Peter Yates, who runs a wedding car firm in Morecambe, spotted the car in a Shrewsbury junkyard just 24 hours before it was due to be dismantled.

He said finding the car – which had the number plate EM100 when Morecambe owned it – was a ‘miracle’.

The car was owned by the comic from 1971 and 1974 – as shown by the original order note – and Yates says it still smells of cigar smoke.

How the car came to be in a scrapheap is unknown. Seven years ago the car, including the personalised number plate, sold for £36,000 at auction.

You can advertise your registration number on our site for a one off payment of only £99 inc VAT. This means that we will promote your registration and professionally handle the transfer process once a buyer is located. You do not pay us any commission, we simply charge an administration fee to list your number at the start and the registration is then advertised at the figure you require until sold. If you are unsure about the market value of your number, please leave the 'Price Required' box blank and we will advise you by email of the ideal selling price.

It had been expected to sell for between £15,000 and £25,000 but the first Manx vehicle registration plate ever to be issued was eventually sold last week for £100,000. It is, says auctioneer Murray Keefe, a valuable piece of Manx history.

“It was the first Isle of Man number plate and people do like to have number 1. At the auction we had 4 telephone lines wanting to bid on the number plate and quite a few bidding in the room so I was not surprised it made so much money knowing that some of the plates in the United Kingdom make substantially more than that.

Since their humble begining in 1903, cherished numbers have continued to increase in popularity often adding the finishing touch to our prized posessions and very often prove to be a valuable investment.