For the motorist who has everything, including a sense of humour! – Reg Plate Special Cherished number plate dealer Image Registrations are offering a unique opportunity for the savvy motorist to show they have the vehicle, the reg plate and a sense of humour! The East Yorkshire based company are marketing the ultimate reg plate to make a tongue in cheek statement.

car registration VUL 64R is offered for sale at £3395, a snip compared to the ‘phantom’ or ‘hummer’ it may well end up displayed on.

“We think this registration plate will appeal to clients who have all the toys and appreciate the fun aspect of this unique reg number plate” said Bruno Morris at Image Registrations. He went on to say “the plate reads so well as it is almost a prefect spelling of vulgar!”.

VUL 64R can be purchased now through Image Registrations, online at www.Image-Reg.com or by telephone on 01482 627 628.

It had been expected to sell for between £15,000 and £25,000 but the first Manx vehicle registration plate ever to be issued was eventually sold last week for £100,000. It is, says auctioneer Murray Keefe, a valuable piece of Manx history.

“It was the first Isle of Man number plate and people do like to have number 1. At the auction we had 4 telephone lines wanting to bid on the number plate and quite a few bidding in the room so I was not surprised it made so much money knowing that some of the plates in the United Kingdom make substantially more than that.

'The 1 CUE cherished Number offers a unique chance to show the world you are at the top of your game' Bruno Morris of Image registrations told us.

Cherished numbers are a great investment and now is the perfect time to start your collection.

Registration Number Auction Bidding Service. Why not let us take the strain. We can bid on your behalf upto a pre-arranged figure based on actual market values, avoiding the pitfalls of 'auction fever' and paying too much.

Our years of experience assure you of a professional service at all times. We can keep you informed during the auction by telephone so you will always know how the bidding is going.

The number plate 1D was bought for a record £352,000 at auction yesterday.

Tycoon Nabil Bishara won it in fierce bidding and plans to put it on his wife’s Bentley.

His £352,411 offer beats the previous £254,000 best for a DVLA sale, set by 51NGH in 2006. The DVLA’s Damian Lawson said after the auction in Claverdon, Warks: “We’re absolutely over the moon.”

Britain’s priciest car reg is F1, bought privately for £440,625 in 2008 by Afzal Kahn of Bradford, West Yorks.